1. Working Together

Fostering collaboration between all stakeholders to collectively develop and promote the Geopark as a sustainable tourism destination.

2. A Cared-For Landscape

Participating in conserving our natural and cultural heritage in accordance with the European Geoparks Network Charter and Leave No Trace principles.

3. A Well-Understood Heritage

Ensuring high standards of communication and understanding of the unique character of our place and our stories, emphasizing the particular attributes and strengths of the Geopark.

4. Sustainable Tourism Management

Building capacity in the destination management and stewardship, focussing on enhancing the quality and standards of visitor experiences and tourism products and services.

5. Vibrant Communities

Optimising tourism’s potential as both an economic and social development tool which benefits hosts as well as visitors.

6. Strengthened Livelihoods

Creating strong economic benefits through product development, marketing and promotion, cost and energy savings, local sourcing and the creation of employment.